From Scientific Vision
to Global Market Reality

We transform cosmetic and nutraceutical concepts into compliant, commercially compelling products — with uncompromising scientific precision and strategic market intelligence, from concept to shelf.

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16+
Years of Industry Experience
4+
Global Regulatory Frameworks
360°
End-to-End Value Chain Coverage
2
Strategic Hubs: Türkiye & Netherlands
Innovating Beauty,
Shaping the Future
Who We Are

Where Scientific Creativity Meets Strategic Precision

DEA Consultancy transforms cosmetic and nutraceutical concepts into market-ready realities. We combine rigorous scientific expertise in formulation with uncompromising regulatory intelligence, operating as your single, trusted point of contact across every stage of product development.

We do not simply consult — we co-create, co-strategize, and co-deliver. From the initial formulation sketch to global shelf placement, our team integrates seamlessly with yours to accelerate timelines, mitigate risk, and maximize commercial impact.

Based in Türkiye and the Netherlands, we serve brands from emerging markets to established international players, combining a deeply local understanding with a genuinely global reach.

✦

Science-Led

Every recommendation is grounded in evidence, not assumption.

◈

Market-Driven

Innovation aligned with real commercial and consumer demand.

⊕

Agile

Structured processes that accelerate, never obstruct, your launch.

Ayça Güngör
About Our Founder

Ayça Güngör

Co-Founder & Senior Cosmetic Consultant

With over 16 years of hands-on experience in cosmetic and nutraceutical innovation, Ayça Güngör has built her career at the intersection of science, regulation, and brand strategy. As Co-Founder of DEA Consulting, she specializes in transforming complex scientific concepts into market-ready, fully compliant products that resonate commercially.

Her expertise spans the entire product value chain — from advanced formulation development across color cosmetics, skincare, and sun care categories, to navigating the regulatory landscapes of the EU (as an appointed EU Responsible Person), the UK, the USA, and Türkiye.

Ayça's approach is deeply strategic and client-centric: she doesn't simply deliver technical solutions, she co-architects product strategies that are safe, innovative, and commercially compelling — giving brands the confidence to enter markets boldly and scale sustainably.

EU Responsible Person R&D Strategy Regulatory Affairs Formulation Expertise Brand Strategy Color Cosmetics Sun Care Nutraceuticals
Our Expertise

A Complete Innovation & Compliance Ecosystem

In today's competitive cosmetic and nutraceutical markets, success is not achieved by formulation alone. Sustainable, scalable growth requires an integrated approach — connecting scientific expertise, regulatory intelligence, and market strategy into a single coherent system. That is precisely what DEA Consulting delivers.

01

Product Strategy, R&D and Innovation Management

Value chain mapping · Market analysis · Disruptive innovation · Project portfolio management

In today's cosmetic and nutraceutical markets, success is not achieved by formulation alone. Sustainable growth requires structured R&D strategy, market insight, and innovation management. DEA Consulting supports brands in building science-based, market-driven product development systems. We do not simply develop products — we design product innovation strategies.

01 — A

Value Chain Mapping

We analyze the entire lifecycle of your product — from concept to shelf — to identify risks, inefficiencies, and growth opportunities. This structured approach increases operational efficiency and reduces development risks.

  • Raw material sourcing structure
  • Manufacturing flow analysis
  • Regulatory requirements mapping
  • Cost optimization
  • Market access strategy
01 — B

Market Analysis and Trend Intelligence

Product development is not only a technical decision — it is a strategic one. This ensures that your product responds to real market demand and aligns with commercial expectations.

  • Global and regional trend analysis
  • Competitive benchmarking
  • Pricing and positioning analysis
  • Target segment evaluation
01 — C

Disruptive Innovation Strategy

Rather than creating standard products, we help brands develop differentiated solutions. This approach strengthens your competitive advantage and brand differentiation.

  • Innovative active combinations
  • Alternative formulation technologies
  • Functional ingredient optimization
  • Clean beauty and dermocosmetic concepts
  • Longevity and next-generation skincare positioning
01 — D

Project Portfolio Management

Long-term brand success depends on a structured product portfolio rather than isolated product launches. This enables scalable and sustainable growth.

  • Product roadmap development
  • Category-based portfolio planning
  • Launch timeline structuring
  • Resource and budget alignment
02

Cosmetic Testing and Analytical Services

Laboratory services

Cosmetic products must be scientifically validated to ensure safety, stability, performance, and regulatory compliance before being placed on the market. DEA Consulting manages cosmetic testing and analytical processes through accredited laboratories and integrates the results into your regulatory documentation. We do not simply arrange laboratory tests — we design the right testing strategy aligned with global regulatory requirements.

02 — A

Physical and Chemical Analysis

These tests determine the fundamental quality parameters of cosmetic products. These analyses confirm the product's technical specifications and quality standards.

  • Appearance, color, and odor evaluation
  • pH measurement
  • Density determination
  • Viscosity measurement
  • Basic physical stability parameters
02 — B

Microbiological Testing

Microbiological safety is a legal requirement for cosmetic products. These tests ensure that products are safe for consumer use.

  • Total aerobic microbial count
  • Yeast and mold analysis
  • Pathogen screening
  • Raw material and packaging microbiological control
02 — C

Preservative Efficacy Test (Challenge Test)

The effectiveness of the preservative system must be scientifically demonstrated. Challenge testing is essential for Product Information File (PIF) documentation, especially for the EU market.

  • Preservative performance validation
  • Microbiological stability assessment
  • EU regulatory compliance support
02 — D

SPF and Sun Protection Testing

Sun care products must substantiate SPF and UVA claims through validated testing. These tests ensure compliance with global sunscreen regulations.

  • SPF (Sun Protection Factor) measurement
  • UVA protection testing
  • Water resistance evaluation
02 — E

Dermatological Safety Testing (Patch Test)

Dermatological tests assess product compatibility with human skin. These studies support product safety claims and regulatory documentation.

  • Irritation assessment
  • Dermatological tolerance evaluation
  • Sensitive skin compatibility testing
02 — F

Stability Testing

Stability testing determines whether a cosmetic product maintains its safety, functionality, and performance throughout its shelf life. Stability studies are critical for determining shelf life and PAO (Period After Opening).

  • Accelerated stability testing
  • Real-time stability studies
  • Packaging compatibility testing
02 — G

Dermatological Efficacy Testing

Efficacy tests scientifically support marketing and performance claims. Testing is tailored to the specific product claim. Well-designed efficacy studies enhance market credibility and brand positioning.

  • Moisturization measurement
  • Anti-aging effect analysis
  • Brightening / spot reduction studies
  • Hair strengthening performance tests
03

Global Regulatory Compliance and Product Authorization

EU · UK · USA · Türkiye

Cosmetic, food supplement, and biocidal products must fully comply with the regulations of each target country. We provide end-to-end regulatory compliance and product authorization services — enabling your products to access the EU, UK, US, and Turkish markets safely, efficiently, and legally.

03 — A

EU Responsible Person & CPNP Notification

Under EU legislation, cosmetic products must designate a Responsible Person established within the European Union before being placed on the market. DEA Consulting provides this service through its Netherlands-based entity and directly manages CPNP submissions.

  • Appointment of EU Responsible Person
  • CPNP product notification
  • Product Information File (PIF) compliance review
  • Label and ingredient regulatory compliance assessment
  • End-to-end regulatory process management
03 — B

FDA MoCRA Cosmetic Registration (USA)

In the United States, cosmetic products must comply with the FDA Modernization of Cosmetics Regulation Act (MoCRA), which requires facility registration and product listing. DEA Consulting manages all necessary registration and compliance procedures to ensure full FDA alignment.

  • FDA cosmetic facility registration
  • Cosmetic product listing submissions
  • Ingredient and label compliance evaluation
  • FDA regulatory consulting
03 — C

UK Responsible Person & SCPN Notification

For cosmetic products to be placed on the UK market, appointment of a UK Responsible Person and notification via the SCPN system is mandatory. DEA Consulting manages the entire process.

  • Appointment of UK Responsible Person
  • SCPN product notification
  • Label compliance review
  • UK cosmetic regulation consulting
03 — D

Türkiye Cosmetic Product Notification (ÜTS)

In Türkiye, cosmetic products must be registered in the Product Tracking System (ÜTS), and a legally designated Responsible Technical Person must be appointed before market placement. DEA Consulting manages the entire compliance and registration process in full alignment with Turkish cosmetic legislation.

  • Appointment of Responsible Technical Person
  • ÜTS product registration
  • ÜTS company registration
  • Product Information File (PIF) review
  • Label and ingredient regulatory compliance assessment
  • Regulatory process management
03 — E

Cosmetic Product Safety Assessment, CPSR & MSDS

Before cosmetic products can be placed on the market in Türkiye, the EU, and other international markets, their safety must be scientifically assessed and officially documented. DEA Consulting works with authorized Safety Assessors holding both Turkish and EU-recognized qualifications.

  • Cosmetic Product Safety Assessment
  • Preparation of CPSR (Cosmetic Product Safety Report)
  • Safety reports compliant with Turkish legislation
  • CPSR preparation in accordance with EU Regulation
  • Toxicological evaluation and ingredient safety assessment
  • Exposure and risk assessment
  • Preparation of safety documentation required for PIF
  • MSDS (Material Safety Data Sheet) preparation
03 — F

Product Information File (PIF) Preparation

The Product Information File (PIF) is a mandatory technical dossier required for cosmetic products to be legally placed on the market. DEA Consulting prepares fully compliant PIF documentation in accordance with international standards.

  • Product formulation documentation
  • Safety assessment coordination (CPSR integration)
  • GMP compliance documentation
  • Technical product documentation
  • Label and ingredient regulatory compliance review
04

Reliable Manufacturing Network & Strategic Brand Development

GMP compliance · ISO standards · Sustainability · Brand positioning

04 — A

Reliable Manufacturing Network

Access to a vetted, certified manufacturing network that upholds the highest quality, sustainability, and compliance standards at every production stage.

  • GMP compliance verification
  • ISO standards alignment
  • Sustainability assessment
  • Halal certification support
  • FAMA approval
  • Higg Index compliance
04 — B

Strategic Brand Development

Brand strategy that bridges scientific credentials with compelling market communication — creating brands that stand out, build trust, and scale globally.

  • Market entry strategies
  • Brand positioning
  • Packaging and content design
  • Influencer communication strategies
04 — C

Trainings & Workshops

Structured educational programs designed to build lasting internal capability within your team — from regulatory fundamentals to advanced formulation and innovation strategy.

  • Regulatory affairs workshops (EU, UK, FDA, Türkiye)
  • Formulation and ingredient science training
  • Claims and compliance communication
  • Innovation management methodologies
  • Custom team training programs
Our Process

A Structured Path from Concept to Global Shelf

We apply agile best practices to a clear, transparent project methodology — ensuring every stage is purposeful, every decision is informed, and every milestone brings you closer to a successful launch.

01

Discovery & Strategy

Deep-dive into your vision, target markets, competitive landscape, and regulatory requirements. We define the innovation roadmap together.

02

Formulation & Development

Science-driven formulation development with continuous iteration, stability testing, and safety validation aligned with your brief.

03

Regulatory & Safety

Comprehensive compliance management — CPSR, PIF, market notifications — across all target regulatory frameworks.

04

Brand & Communication

Translating scientific credentials into compelling brand language, packaging alignment, and market positioning.

05

Market Launch & Scale

Coordinated market entry with ongoing regulatory support, post-launch monitoring, and portfolio expansion planning.

What We Offer

Comprehensive Consulting Services Across Every Category

From end-to-end project management to targeted regulatory interventions, our service model adapts to your specific needs — whether you are launching your first product or scaling an established brand into new global markets.

Cosmetic Product Development

A fully integrated service covering every dimension of cosmetic product development — from the first formulation concept to compliant, market-ready execution. We manage the scientific, regulatory, and strategic dimensions simultaneously, eliminating friction and accelerating time-to-market.

  • Skin care, sun care, hair care, color cosmetics, baby-safe products formulation
  • Anti-aging and longevity-inspired active ingredient strategy
  • Clean beauty concept development
  • Private label development end-to-end
  • Preservative system design and challenge testing
  • SPF, UVA and water resistance testing management
  • Dermatological patch test and safety validation
  • Accelerated and real-time stability testing
  • Product Information File (PIF) preparation
  • Label and ingredient regulatory review
Science

Food Supplement Innovation

Science-driven formulation and regulatory strategy for dietary supplements, functional foods, and wellness products. We combine nutraceutical expertise with market intelligence to create products that are credible, compliant, and commercially compelling.

  • Dietary supplement formulation strategy
  • Wellness, longevity and preventive health positioning
  • Innovative active ingredient sourcing and validation
  • Regulatory compliance for EU, UK and Turkish markets
  • Claims strategy and substantiation
  • Safety dossier preparation
  • Stability and quality testing management
  • Market entry strategy and launch planning

Regulatory Compliance Services

Dedicated regulatory support for brands that need expert guidance on market authorization — without a full development mandate. We manage the complete compliance process across all major markets, with direct operational capabilities in both the EU and Türkiye.

  • EU Responsible Person (Netherlands entity) & CPNP notification
  • UK Responsible Person & SCPN notification
  • FDA MoCRA facility registration and product listing
  • Türkiye ÜTS registration and Responsible Technical Person
  • CPSR preparation (EU and Turkish legislation)
  • Toxicological evaluation and risk assessment
  • MSDS preparation
  • Label compliance review across all jurisdictions

Strategic Brand Development

For brands seeking to sharpen their market identity, enter new categories, or reposition in a competitive landscape. We translate scientific credentials and product performance into powerful brand narratives that build lasting consumer trust.

  • Brand positioning and competitive differentiation strategy
  • Market entry planning and launch strategy
  • Packaging concept alignment and content strategy
  • Influencer and digital communication frameworks
  • Pricing and channel strategy
  • Product claims strategy aligned with regulatory requirements
  • Portfolio architecture and category expansion planning
Brand
Global Regulatory Reach

Four Markets. One Partner.

Through our Netherlands-based EU entity and our Türkiye headquarters, we provide direct, operational regulatory capability across the world's most demanding cosmetic markets — ensuring your products are positioned to enter and scale globally with full legal confidence.

🇪🇺

European Union

  • EU Responsible Person (NL entity)
  • CPNP product notification
  • Product Information File (PIF)
  • CPSR preparation
  • EU Cosmetic Regulation compliance
  • Label and ingredient review
🇬🇧

United Kingdom

  • UK Responsible Person
  • SCPN product notification
  • UK Cosmetic Regulation
  • Label compliance review
  • End-to-end process management
🇺🇸

United States

  • FDA MoCRA compliance
  • Cosmetic facility registration
  • Product listing submissions
  • Ingredient & label evaluation
  • FDA regulatory consulting
🇹🇷

Türkiye

  • Responsible Technical Person
  • ÜTS product & company registration
  • Turkish safety assessment reports
  • PIF review and compliance
  • Full regulatory process management
Portfolio Highlights

Innovation Across Every Category

Our portfolio reflects a diverse range of innovative projects — each designed to combine scientific rigor, regulatory compliance, and genuine consumer delight. From sun care to food supplements, we have the experience to bring your category vision to life.

Sun Care

Sun Care Solutions

Innovative sunscreen concepts including tinted, invisible, family-sized, and stick formats — engineered for daily protection with modern UV filters, elegant textures, and global regulatory compliance across EU, UK and US standards.

Skincare

Dermocosmetic Skincare

Advanced anti-aging serums and longevity-inspired formulations featuring clinically validated actives — designed to deliver measurable results and meet the expectations of discerning global markets.

Color Cosmetics

Color Cosmetics & Makeup

Long-wear foundations, transfer-proof lip products, and inclusive shade ranges — combining high-performance formulation with clean beauty ingredients and modern pigment technologies.

Hair Care

Hair Care Innovations

Next-generation haircare featuring rosemary-based strengthening actives and UV/heat-protective solutions — formulated for efficacy, safety, and standout market positioning.

Baby Care

Baby & Family Care

Safe, natural formulations for the whole family — including baby-friendly insect repellents and gentle everyday care products — developed to the most stringent safety and compliance standards.

Supplements

Food Supplements

Science-driven dietary supplement formulations supporting wellness, longevity, and preventive health — developed with innovative, evidence-backed ingredients and full regulatory readiness for target markets.

The DEA Difference

Why Brands Choose to Partner With Us

In a market crowded with generalist consultants and transactional service providers, DEA Consulting operates at a fundamentally different level — integrating scientific depth, regulatory precision, and commercial acuity into a genuinely strategic partnership.

01

We Design Strategies, Not Just Products

R&D is positioned as a core business function, not an isolated technical exercise. Every formulation decision is connected to your commercial objectives and market positioning.

02

Direct EU Regulatory Capability

Through our Netherlands-based entity, we hold direct EU Responsible Person status — eliminating intermediaries and ensuring the highest standards of regulatory integrity for your EU market entry.

03

Full Value Chain Visibility

From raw material sourcing to final shelf placement, we analyze and optimize every stage of your product's journey — reducing risk, lowering costs, and improving speed-to-market.

04

Agile, Transparent, Collaborative

We work as a seamless extension of your team, with clear communication, defined milestones, and a genuine commitment to your brand's long-term success — not just the next project deliverable.

"We do not simply develop products — we design product innovation strategies." — DEA Consulting Philosophy
Our Approach

Five Principles That Drive Every Engagement

Our approach is rooted in a belief that great products and great strategy are inseparable. These five principles guide every client relationship and every project decision we make.

◆
Values & Principles
Integrity, transparency, and scientific honesty form the non-negotiable foundation of everything we do and every recommendation we make.
⊙
Customer-Centric
Your brand objectives, timelines, and commercial vision are the organizing principle of every engagement. We adapt to serve you, not the other way around.
⟡
Nature & Sustainability
We prioritize sustainable ingredient choices, responsible sourcing, and formulation approaches that respect both people and the planet throughout the product lifecycle.
⊕
Collaboration & Transparency
Open communication, shared decision-making, and genuine partnership at every stage — because the best outcomes emerge from deep, trust-based collaboration.
→
Speed to Market
Agile best practices and a structured project methodology that eliminates inefficiency and compresses timelines — without ever compromising on quality or compliance.
Ready to Begin?

Your Next Product Innovation Starts Here

Whether you have a complete product brief or just the seed of an idea, we have the expertise, the infrastructure, and the strategic clarity to turn it into a globally competitive reality. Let's build something extraordinary together.

Start Your Project Explore Our Services
Contact Us

Let's Begin the Conversation

We work with brands at every stage — from startups bringing their first product to market, to established companies expanding into new categories or geographies. Reach out to discuss your project, and we'll respond with clarity and care.

www.solutiondea.com
ayca@solutiondea.com
+90 534 822 42 22
Bahriye Uçok Mh. 1762 Sk. No:1/9
Karşıyaka, İzmir, Türkiye
DEA Logistics Cosmetic & Consultancy B.V.
Westerstraat 10, 3016DH Rotterdam